Daniela Scaramuzza - celebrity photographer
With the advent of the pandemic I have been stuck in Italy with my three little gangsters in the effort to protect my mother from getting exposed to the darn virus.
After an in-depth research and thanks to Nonna Giò's infinite patience, we got that down and finally proceeded to the choice of fabrics, all strictly in organic cotton, including the sewing thread.
Our facemasks are so comfortable that there is no comparison to what you find out there!
Next thing you know, with the same fabric I wanted something stylish for my doggies. First one to reach the working table was Tonino. He enjoys the attention and is a great model! We started from making a simple bandana and moved forward to our signature fashionable dog bandana in several steps.
Grandmother Giò had become my accomplice by now and even if every time she would say: "No, I won't do that" ... the next morning she was texting me photos of the new prototypes.
I wanted a set of dog bandanas that they could wear in various occasions:
a wedding, an elegant party, or just a simple walk.
The good news is that we were all smiling again, in times when there was very little to smile about. So I kept going...
I needed a solution to store my facemask when I don't wear it, so I designed a small pouch to wear around the neck, with an extra compartment for accessories, like my cellphone and/or glasses, boarding pass etc...
No more facemasks around the wristle. Now wherever we go we have a very useful mask holder and it gets very handy!!!
... I added a simple backpack …
Friends showed an immediate interest in our products (here we are all dog lovers) and Nonna Giò confessed that she had never had so much fun working!
I sign it with pride, like I have signed every artwork I have ever done.
Step by step, with your help too, we'll get there and it will be PAWSOME!!!
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